ASEAN. DRIVING YOUR AMBITION.

Customer success stories

Over the years, we have partnered with some of the leading companies in Southeast Asia, helping their business grown with our innovative cash, treasury and trade solutions. Learn more about their experiences with us.

Pioneering treasury operations in Thailand

When the world's biggest canned tuna producer wanted to streamline liquidity flows and cut funding costs to support a global expansion from its home base in Thailand through Europe and the United States, HSBC was there to help.

Client need

Streamline management of fund flows across continents and between time zones to improve working capital efficiency.

How HSBC delivered

HSBC's innovative solution created Thailand's first cross-border sweeping arrangement. The initiative, which involved securing a license from the Bank of Thailand to run the operation, gave the client confidence that HSBC had a deep understanding of their global business needs -- and the creativity to devise solutions to meet them,

Client benefit

Automated tasks previously done manually and unlocked cash sitting idle in accounts globally to help boost internal funding. The structure was awarded "Best Forecasting Strategy" in the Corporate Treasurer Awards 2015.

Pioneering treasury operations in Thailand

Currency cushions for Malaysian rubber maker

A global expansion that turned a small rubber trader in Malaysia into the world's largest condom maker generating sales in 121 countries created a banking logistics and currency hedging problem that HSBC was perfectly positioned to solve.

Client need

A major international expansion created substantial foreign exchange risks across a globally diversified sales and manufacturing network, as well as the need for banking facilities around the world.

How HSBC delivered

HSBC's network value was fully leveraged. HSBC delivered account opening and credit facilities in a variety of locations to support the client's international expansion, integrating a clutch of newly acquired corporate assets, as well as implementing a suite of currency risk management solutions including Transactional FX, Algorithmic Execution, FX Indices, FX Overlay and FX Prime.

Client Benefit

Volatility smoothed by seamless 24-hour currency risk hedging from HSBC's global foreign exchange centres in London, New York and Hong Kong.

Currency cushions for Malaysian rubber maker

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Incorporating Digital in to Your China Marketing Strategy

With 668 million active Internet users in China in August 2015, smart digital marketing strategy is becoming increasingly essential to mid-market enterprises (MMEs) entering the market. To better understand what channels are most influential and effective for their budgets, MMEs may need to tailor marketing approaches to China-specific platforms and local behavior.

Beyond Growth: The Benefits of Implementing a Working Capital 2.0 Strategy

In today's post financial crisis world, companies that adapt their working capital strategies to the new conditions of economic growth can benefit from more robust supply and distributor chains. Beyond this, however, there are also a number of additional benefits to adopting an updated strategy that can have enterprise wide implications.

Meet the Chinese Consumer

Accessing the Chinese consumer involves understanding the unique platforms and drivers of purchases. Chinese consumption patterns are no longer dominated by spendthrift attitudes and mid-market enterprises (MMEs) that previously shrank from entering China directly should understand three key factors enabling and driving the consumer: mobility (through mobile devices and around the world), quality, and lifestyle upgrades.

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