ASEAN. DRIVING YOUR AMBITION.

Supporting your ASEAN ambitions

With a long-established presence on the ground in six of the region’s largest markets, we can help your company achieve your growth targets in ASEAN. Our strategic footprint enables businesses to thrive and economies to prosper, helping people from all over Southeast Asia fulfil their hopes and realise their ambitions.

An established presence

HSBC's presence and capabilities in the ASEAN region

An established presence of more than 200 branches across the six largest markets in ASEAN, we are the preferred banking partner for more than 10,000 corporate clients and over 20,000 small and medium-sized enterprises in the Southeast Asia region. More than 15,000 members of staff serve our ASEAN customers, including 150 dedicated product specialists in cash management, trade finance and global markets, who work with over 350 corporate relationship managers.

Our footprint in ASEAN

HSBC's footprint in ASEAN for the past 150 years

We have played an active role in the development of the Southeast Asia economies and infrastructures for almost 150 years, having first established a presence in Vietnam back in 1870. Since then, we have continually broken new ground, from issuing the first public overseas loan to the government of Thailand in 1905, to helping finance new trade commodities such as rubber and tin in the 1920s and launching the first computerised accounting system and automatic cash dispenser in Singapore in the 1970s. And now with the establishment of the AEC, we remain dedicated to the ongoing economic development of the ASEAN nations.

Our recent accolades

Over the years, we have been honoured with a host of awards and accolades from some of the world’s leading publications. We can help your business harness the power of this fast growing region with our award-winning cash, treasury, risk and liquidity solutions.

HSBC's recent accolades

Source: HSBC information as of August 2016

Contact us

Contact us

Incorporating Digital in to Your China Marketing Strategy

With 668 million active Internet users in China in August 2015, smart digital marketing strategy is becoming increasingly essential to mid-market enterprises (MMEs) entering the market. To better understand what channels are most influential and effective for their budgets, MMEs may need to tailor marketing approaches to China-specific platforms and local behavior.

Beyond Growth: The Benefits of Implementing a Working Capital 2.0 Strategy

In today's post financial crisis world, companies that adapt their working capital strategies to the new conditions of economic growth can benefit from more robust supply and distributor chains. Beyond this, however, there are also a number of additional benefits to adopting an updated strategy that can have enterprise wide implications.

Meet the Chinese Consumer

Accessing the Chinese consumer involves understanding the unique platforms and drivers of purchases. Chinese consumption patterns are no longer dominated by spendthrift attitudes and mid-market enterprises (MMEs) that previously shrank from entering China directly should understand three key factors enabling and driving the consumer: mobility (through mobile devices and around the world), quality, and lifestyle upgrades.

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